The Branding of DROIDs
Right now, two companies are promoting their Google-Android-powered mobile phones as DROIDs. The first is the Motorola DROID, the second being the HTC DROID ERIS.
It struck me as strange that two competing companies would brand their devices so similarly, notwithstanding the obvious tie-in with the Android platform.
As it turns out, “DROID is a trademark of Lucasfilm Ltd. and its related companies. Used under license.” Both the Verizon Wireless online store and the company’s commercials promoting the devices provide this clarification.
So, that answers that question. George Lucas’ Star Wars empire receives a royalty for each DROID-branded device sold and can license the name to whoever it likes.
Related posts:
- iPhone Coming to Verizon on June 26?A few weeks ago, I stopped by my local Verizon...
- There’s A Map For That. Or Is There?Verizon Wireless (VZW) recently began an ad campaign aimed squarely...
- Rather Than Improve Its Network, AT&T Sues Verizon Over AdsIn response to Verizon’s recent advertisements highlighting the deficiencies in...
- Condescending Mobile Phone Carrier NicknamesThere are certain things I’m quite outspoken about, and my...
- OS 5 Brings Speed, Minor Improvements To BlackBerry StormI woke up yesterday morning to a pleasant surprise from...
